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• Tim Ferriss on Book Marketing

“I’m being paid more than $20,000 per hour for speaking engagements, and I’ve appeared in dozens of traditional media, ranging from “The Today Show” with Matt Lauer and “Fox and Friends” to The New York Times and even Outside magazine. It’s been unbelievable. If people want to learn how to pitch and position themselves, they should listen to you. Period.”

Hi Arielle,

Tim Ferriss here, author of the #1 New York Times and #1 Wall Street Journal bestseller, The 4-Hour Workweek. I bought your program about six months ago, just before my book came out. I was a first-time author and knew nothing about book promotion… except that you were the PR whiz behind Deepak Chopra and tons of other publishing wunderkind. Now my book is in its 16th printing (probably 20th by the time you read this) and has already been sold into 18 countries.

The best part of your approaches is that they are media-agnostic—they work anywhere, including blogs, television, radio and print.

I focused online and managed to hit all of the big lists-NY Times, Wall Street Journal, USA Today, Business Week, and more-with nothing more than e-mail, a cell phone, and your program. Not only that, but I’ve been able to create a “platform” in 4 months that often takes authors years, if not decades. My blog is in the top 3,000 blogs in the world (there are more than 100 million blogs), I’m being paid more than $20,000 per hour for speaking engagements, and I’ve appeared in dozens of traditional media, ranging from “The Today Show” with Matt Lauer and “Fox and Friends” to The New York Times and even Outside magazine. It’s been unbelievable.

If people want to learn how to pitch and position themselves, they should listen to you. Period. Pura vida and thank for sharing your trade secrets!

- Timothy Ferriss, 2-time #1 NY Times bestselling author of The 4-Hour Workweek and The 4-Hour Body

As an author, ghostwriter, magazine editor, and proposal doctor, I thought I’d know most of this program’s information. I bought it because I love Arielle and call her when I need advice, so I knew from experience that I’d learn several new insights. What I did not know was how many.

In reviewing the material, I was riveted by cutting-edge techniques that I’d never heard anywhere else! Not from any of the top agents or editors I work with, or even my best-selling author friends — all of whom I’ve interviewed on these topics. I found myself thinking, “My next proposal is going to sell for much more than it would have”, making the amount of the investment in this program nil.

Arielle has created a shot in the arm for those of us who put in endless hours in this complex industry, and will shortcut anyone’s process, from newcomer to seasoned expert.

Linda Sivertsen, West Coast Editor of Balance magazine, and the author of Lives Charmed: Intimate Conversations with Extraordinary People, and co-author of the upcoming The Will to Survive: A Mental and Emotional Guide for Law Enforcement Professionals and the People Who Love Them, www.LivesCharmed.com

Arielle,

Since our conversation on September 28th, a number of events have occurred. First of
course was receiving your program and reviewing it in its entirety which I must
say exceeded my expectations as it cuts right to the essence of what it takes to be
a successful author and speaker.

In fact, I’ve attended a number of writer, book and speaking conferences and your information eliminates the hype and fluff of what it takes to really make it in this
business. It’s down home, down to earth and doggone good…

This is what has happened since that conversation…

Here are my bite size steps that illustrate what I’ve done since receiving your kit:

1. My first article was published in the local newspaper, the Kansas City Star.
2. The first book signing was held at my health club.
3. Another book signing is scheduled at Unity Church of Overland Park.
4. A program is being prepared from my book to present to parents and youth groups of the church adapting it to include various spiritual principles of prosperity.
5. I was invited to present on a teleconference with Philippe Matthews this coming January or February.
6. I’ve had several successful meetings with a large regional credit union who is considering sponsoring me and my program in workshops to be presented to their members as well as purchasing a number of books. May involve 30 or more presentations at various branch locations and the initial program is scheduled for December 2nd.

~ Charley Green, Writer, Author, Speaker. Author of Lessons Will Rogers Reminded Me About Life & Success, 77 Ways to Tell If the Books Are Being Cooked!

I’ve just finished Arielle’s program—they really do tell me ‘everything I need to know’ to promote my current book. Best of all, I now know what to do to keep going when my publicist’s contract expires. I’m sending everyone who asks me for advice about getting started in the book publishing world to Arielle. Her program is fantastic!

Thanks, Arielle.

~ Jennifer Read Hawthorne, author of The Soul of Success: A Woman’s Guide to Authentic Power

Arielle,

Thank you for the advice. I am focused on building my platform. Recently I have been getting invitations to speak. This morning I gave 4 talks back-to back, 1 hour each. It was great.

I transferred your program to my iPod and listen to them during travel time. They help me stay focused and on track with priorities. They are invaluable!! Excellent!

My seminars start February through May. Next week my poster/flyer ad campaign will be posted throughout the county. I also wrote an article that’ll be published next week in a local magazine and go out to 45,000 homes. My Podcast was downloaded 1,370 times in 24 hours.

~ Kai Brunner, Co-Founder of YourWebPromo.com

The best investment I made in my entire career was Arielle Ford’s Book Publicity University. At the conference, every speaker had the very latest, cutting edge information, complied in one location.

Back then, I spent $1,300 including food and airfare to go to this treasure and I would do it again in a heartbeat. Now that Arielle released “Everything You Should Know” in a home-study course, you don’t have to. The information has been updated and includes… how to make the big money with your book… there’s tons of other information you can’t find anywhere else.

Arielle (one of the nation’s top book promoters) holds nothing back, giving away every one of her hard-won secrets to success, on how to hit the home runs we all crave.

Arielle, I want to thank you for being partner in my success. The knowledge I obtained in your material was easily transferable to all aspects of my business.

Warmly,

Sally Baker , founder of Great Ideas PR, Scottsdale, AZ

I just completed a summer internship working for the William Morris Agency and would like to thank you again for providing your teleconferences. Much of what I have learned from your teleconferences helped me to prepare for working at William Morris Agency because I understood how to market and promote creative talent and how to conduct myself in a professional manner in the midst of well known writers, actors, and entertainers.

After I graduate law school this year, I will be returning to work at William Morris. Thanks again for offering such a valuable service. If I can ever be of any assistance to you, please do not hesitate to ask.

Blessings,

Matt Welsh, author of The Bottom Line