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From: Arielle Ford - La Jolla, CA
To: You, Future Full-Time Bestselling Author
Re: What The Publishing World Doesn’t Want You To Know

You have a message.

A message so powerful… you know it would change lives if you simply got it out, into the hands of millions of people.

Maybe you’ve recently fought through a dark, challenging time in your life… and you survived. You know many others are going through the same pain and suffering you went through. And, you know if you could share your experience, it would help them.

Or maybe you’re a tested, proven and battle-scarred expert. And something life-altering has just happened. A big shift. And you suddenly realized now is the right time to share your wisdom with the world.

It’s quite possible, even… You’ve discovered a new breakthrough in your life, industry, world… and after many late-hours of research, interviews with experts, and studying what few others have… you’re on to a new, profound knowledge that others need to know.

And that’s why you started writing your book.

Whether you’re sharing a message of personal growth, wealth, relationships, health, spirituality or a “how-to” book the world desperately needs…

You need to get your message out…

But there’s a big gap standing between your book becoming a bestseller. Many would-be authors have called me over the last twenty-five years asking about… “The Publishing World“… how do you get in?

You may have even tried “getting in” yourself, only to find that…

I’m Arielle Ford. And I’m here to give you the book publishing and promotion blueprint, compass and roadmap.

In a moment, you’ll be empowered to navigate through this world… publish your book, launch it to bestseller status… and create the life you want as a full-time author.

Even if you’ve just put some ideas together in your head… or you’ve written bits and pieces, here and there…

It doesn’t matter. I can put you on the path to becoming a bestselling author.

How can I make such a bold promise?

Truth is, you’ve probably never heard of me before. That’s OK. Allow me to share a few things about me.

Today I’m the bestselling author of “The Soulmate Secret“, a relationship book translated into over 21 languages. 

I’ve been featured in USA TODAY (twice), Los Angeles Times, O (Oprah) Magazine, Redbook, More and First For Women. I even have articles on the top dating site eHarmony.com… along with BeliefNet.com, GaiamLife.com, YourTango.com, Intent.com and dozens of other sites.

And when my next book comes out… I am dead certain it will be just as successful.

How can I make such an outrageous claim?

In a previous life, I was America’s #1 Book Publicist.

I didn’t give myself that title, by the way. My client of 15 years, Deepak Chopra, did.

When I was “inside” the book publishing and promotion world… My client list was a “who’s who” of the personal growth, self-help and relationship markets.

But here’s the thing…

Many of them were not on the “who’s who” list at the time they came to me. Their books were not blockbuster bestsellers… yet. Quite a few of them were even “brand new” to authoring a book.

But they came to me because I had a proven track record of getting authors on the NY Times Bestsellers list…

I consistently got coverage of my client’s book in Publisher’s Weekly, Newsweek, People Magazine and O.

For TV, here are some pictures of my clients on Oprah and the Today Show.

I also got my clients on Good Morning America, Larry King Live, CNN, Time Magazine and even the NY Times.

The reason I tell you all this…. is not to brag. I simply want you to understand… my experience in book marketing is rock-solid…. and I have strategies you can repeat and follow.

I can show you exactly what I did to build the careers of these authors.

And if you want to publish your book with the intention of it becoming a #1 worldwide bestseller… I have something very exciting to share with you. I’ll tell you more about it later…

I’ve been blessed to work with influential authors like…

First, maybe you’re thinking…

Yes, it’s true — publishing your own book is getting easier and easier…

In fact, there are several websites that will print your books out “on demand”. (You’ll never have a garage filled with boxes of your books… sitting there, doing nothing).

And with a few simple clicks, you can be a “published author” with a book in print… which is great if that’s what you want.

BUT! You’ve got to ask yourself a serious question as an author.

Are you here to print out a book… ?

Or are you here to get your message out to as many people as possible, selling millions of your books around the world… and becoming a #1 bestselling author making six to seven figures?

If you just want to be “a published author”… by all means, leave this page now. However… if you want it all, keep reading…

Here’s the truth…

According to a recent article in USA Today, 82% of all Americans want to or intend to write a book some day. 82%!

And with all these cheap, easy and flexible book printing companies popping up… nearly everyone on Earth is writing a book.

In fact, there were over 867,000 self-published books last year (And I’ll bet you those numbers will keep going up).

And that doesn’t even include the millions of eBooks published on Kindle, Apple iBook, personal websites and other platforms!

So the question you’ve got to ask yourself is…

How many self-published titles did you read last year? (None?)

Now, think about this as well…

Most of these self-published books are being sold online.

And as unbelievable as this may sound, Amazon ONLY sells 7 - 10% of all books sold in America.

That means nine out of ten books are still being bought at your brick-and-mortar bookstore.

Now if you’re like me, you buy all your books online these days… so the idea of going to a store may sound foreign to you. You may be even wondering how this could be since Borders went bankrupt recently…

But the numbers don’t lie.

So you need to ask yourself this…

Do you want to be one of almost 900,000 self-published books online where only 1 in 10 people are buying books…

Or do you want to be one of the few authors to be truly published, selling books where 9 out of 10 people go shopping for books?

Simply put, if you want to be a bestselling author...  you need to be INSIDE BOOKSTORES.

Of course… this may sound like a VERY SCARY idea.

After all, if you go this route… you have to find, hire and work with literary agents, publishers, editors, publicists, media people. Without pulling any punches, I’ll admit… it’s a lot more work than pushing the “print” button on Lulu.com or CreateSpace.com.

But I’m here to help you SUCCEED BIG.

That’s what you want, right? You’re here on earth to play a bigger game!!!

That’s why I’m going to give you, right here on this web page…

Of course, I’ve only given you the “tip of the iceberg” here…

But these three secrets are HUGE.

I’d like to share more of my book publishing secrets with you, but since becoming a bestselling author myself…

I started to get real busy with promoting my own books... getting my own media attention… and living my own life as a full-time author.

So a few years back…

At this time, I had just made friends with a top Internet Marketer and Entrepreneur named Mike Koenigs. Mike owns a multi-million dollar business teaching people to become highly-paid social media and video marketing consultants.

He’s worked with  dozens of celebrity clients & NYT bestselling authors like Paula Abdul, Harvey Mackay, Tim Ferriss, John Assaraf and many, many more.

And when I told him about my plans to retire…

Mike said to me, “Arielle, you can’t just quit! You have to share your knowledge of publishing with authors everywhere! They need it.”

I knew he was right.

Authors everywhere deserve to share their message… but too many are kept outside the publishing game. It’s a world that’s happy to keep its secrets.

Before I left this world to pursue my own dreams of becoming a bestselling author myself… it was my cosmic responsibility to share my knowledge.

Over coffee at Mike’s San Diego office, we hashed out a plan. The fastest way for me to get my knowledge out (to authors like you) was for Mike to interview me on video.

In fact, I loved interviewing so much… I asked nine other friends, colleagues and experts to share their knowledge. I’ve asked top literary agents, publicists, publishers and many others. Top people I’ve had relationships with for ten, twenty years or more.

I also invited three author-clients who’ve gone from zero to seven-figure businesses as author-experts. Watching my interviews with them will give you a “template” to model after.

And then… I also “fattened” the package with proven samples of press materials, my golden rolodex of insider contacts and a whole lot more.

The samples are the exact same pieces I’ve personally used to get my clients on Oprah, in Newsweek, and in other top media outlets.

I’ve spent hundreds of thousands of dollars creating and testing these pieces… working with highly-paid consultants, copywriters, publicists in my time.

As for the rolodex, it’s fifteen years of networking inside the industry… figuring out who’s good and who’s not. You can hire the wrong people and it would cost you THOUSANDS in dollars and WEEKS in time… or you can refer to my trusted circle of colleagues.

Frankly, without meaning to sound arrogant…

I’ve put together the most comprehensive, complete and most-up-to-date home study course on publishing your book available. It’s simply called the Everything You Should Know package.

And if you’re serious about becoming a bestselling author, you need review what’s inside my course…

There are five video interviews in the Core Basic Course in Everything You Should Know. They are…

1. Everything You Should Know About… The Publishing Game
2. Everything You Should Know About… Building A Platform
3. Everything You Should Know About… Everything You Should Know about Becoming A Highly Sought-After Speaker
4. Everything You Should Know About… Publicity & Promotion
5. Everything You Should Know About… Selling Your Book Online

Let’s go over them in detail…

VIDEO INTERVIEW #3

Everything You Should Know about Becoming A Highly Sought-After Speaker

With Jon Gordon

Speaking engagements can make you anywhere from $10,000… $20,000… even upwards of $40,000 - $100,000 and more for one hour of work. Your ticket in? A bestselling book.

In this interview, I chat with one of my best clients, Jon Gordon, who went from no speaking experience to a million dollars a year in a very short time.

You see how he got his start with three simple pieces of paper… the “rule of 80″ to getting good while getting paid… failures and pitfalls he narrowly escaped…

…Why you shouldn’t chase after speaker bureaus and instead, wait for them to come to you… and the one burning desire you must have in order to succeed as a million dollar speaker.

By watching every step of Jon’s meteoric rise, you can easily model after him.

VIDEO INTERVIEW #4

Everything You Should Know About Publicity & Promotion

With Arielle Ford & Mike Koenigs

Once your books hit the store shelves, the clock starts ticking. You have three weeks to sell out before they ship your baby back and call it a “failure”. The fastest way to move books is with publicity… that’s getting on TV, radio, newspapers and magazines… for interviews and reviews.

In this important video, I’ll tell you how to find, reach out and get these interviews…

• Eight pieces of information you must have in the “media” section of your website… for reporters and journalists to know you’re a serious player they would interview.
• A quick way to find the right and best publicist for your book using Google creatively. You won’t waste time interviewing the publicists who aren’t the right fit for you.
• How to get more TV and radio interviews by watching reality shows.
• The importance of “media training”. Without it, you can easily become blacklisted from all network and cable television interviews.
• The real reasons why you hire a book publicist… and how to find one at your price range to get where you want to go.
• How I find, approach and ask TV/radio producers and magazine editors to promote my book for free… starting with my unique “opening line”, then my “30 second pitch”.
• Why you should be cautious about interviewing on Internet radio shows.
• The one question I end every call to the media with… which leaves them floored and become eager to work with me. It works for TV, radio and print.
• What you should NEVER do if you want “big name” endorsements (like Wayne Dyer or John Gray) for your book. Instead, you may want to consider a shovel, bowling pin or picture frame. I’ll explain what I mean in this interview.
• A sneaky way  to connect with “big names” in your market using Facebook and Twitter… it’s not what you think.
• Five things you should never wear on a TV interview… you’ll may never get booked again if you commit these “TV fashion crimes”.
• Get anything and everything you want as an expert-author-speaker using the same strategy Arielle used to land clients like Jack Canfield, Deepak Chopra, Marianne Williamson and more.

VIDEO INTERVIEW #5

Everything You Should Know About Selling Your Book Online To Earn Big $$$

With Evan Marc Katz

The unfortunate truth of writing a book is, even with a NYT bestseller and showing up on major TV networks… it simply doesn’t make you a fortune. Evan is a perfect example of this. He’s been featured in nearly all major media outlets including the New York Times, the Wall Street Journal, CNN, Today Show, CBS Early Show and many more… and yet, he barely made enough money to pay the bills.

(This is why we talk about the platform, and how to leverage your book for speaking and other income sources in Everything You Should Know).

For Evan, he discovered how to sell eBooks and courses on the Internet and has since built a money-making empire. In this interview, Evan reveals step-by-step, how to start putting your expertise online…

• The most important asset you can build on the Internet… this one thing gives you the ability to “sell books at will“ when properly nurtured.
• A difficult decision Evan made to “push away“ thousands of customers in order to make more money online.
• The economics of selling online: You can easily sell “books” for $47… add down sells for $27… and even up-sells for $197. And you keep a good chunk of it! (Compare this to selling a $15 “real book” in a store where the publisher pays you $1).
• How to hire a team of web and graphics designers to build your website, and run all the technical aspects of marketing your book online… for absolutely free.
• A secret website where thousands of booksellers are ready to promote, market and sell more copies of your eBook without you doing a lick of work.

These five videos are everything you need to get started.

However… if you’re serious about selling millions of copies of your books, getting your message out to as many people as possible, changing as many lives as possible…

And making a six, even seven figure income as an expert-author-speaker while having the time of your life… in the FASTEST, POSSIBLE WAY…

You need to review my nine video interview series (included in this package):

In the Fast Track To #1 Course (included inside your Everything You Should Know package) you will get the secrets to…

1. Interview With The “Bestseller Maker”: How To Hit #1 On Amazon The Day Your Book Comes Out
2. Promote Your Book On TV, Radio & Print For Free
3. Book Proposal Secrets
4. How To Get A Six Figure Advance
5. Perfecting Your Message & The Writer’s Mindset
6. Using Facebook, Twitter & YouTube to Build A Loyal Audience
7. How to Get Your Press Releases & Articles Picked Up
8. Finding A Top Literary Agent That’s Right For You
9. Creating The Career Of Your Dreams

Let’s go over these nine interviews in detail…

VIDEO INTERVIEW #6

Interview With The “Bestseller-Maker”: How To Hit #1 On Amazon The Day Your Book Comes Out

With Peggy McColl

Publicly… Peggy McColl is a New York Times bestselling author with eight books to her credit, translated into 31 languages, sold in 80 countries around the world.

But what very few people know is in certain circles, she’s known as the bestseller maker. Using her strategies, Robin Sharma’s “The Monk Who Sold His Ferrari” went from ranking #911,342 to #1 on Amazon.com in one day!

In this very revealing interview… Peggy McColl shares the exact same five-step strategy she uses to get top tier clients to #1 on Amazon like Wayne Dyer, Debbie Ford and Neale Donald Walsch.

Now, you may be thinking… don’t brand names like these names automatically get on bestselling lists? The surprising answer is “no”. They hire Peggy McColl.

VIDEO INTERVIEW #7

Promote Your Book On TV, Radio and Print For Free

With Heidi Metcalfe

Everyone knows getting on National TV means an instant flood of sales. Heck, just getting your book mentioned means you become an overnight bestseller. But how do you get on TV shows and Radio programs? How do you get journalists to interview you and review your book?

Heidi Metcalfe is a book publicist who’s worked with Simon & Schuster, HarperCollins and currently Harper One. In this interview, Heidi shows us…

• What’s changed about how Big National TV affects book sales and which shows have the most impact
• Four local television markets to focus on outside of L.A., New York and Chicago
• Which newspapers and magazines you should target for reviews
• How to get “an in” with journalists, top bloggers and editors to review your book
• Why competing authors (who write in the same market as you) can end up being your best allies in book promotion

VIDEO INTERVIEW #8

Book Proposal Secrets of Successful Authors

With Linda Sivertsen

I call Linda Sivertsen the “Author Whisperer.” She holds her Carmel Writing Retreat… where people who have no idea what they want to write come and leave with winning ideas that land them top agents and book contracts.

In other words, she has this magical ability to hone down your message to a powerful hook. Exactly what book proposals need. In this interview…

• The TEN basic elements of a book proposal: cover letter, hook page, overview, “About the Author” section, market section, promotion section, c_________ section (what publishers consider the most important one), delivery of the manuscript, legalities and chapter summaries.
• The five sub-categories in your Promotion Section of the book proposal… and what numbers and stats you want to put under each one.
• What timeline is considered reasonable for the “delivery  of the manuscript”. Getting this wrong often means a rejected book proposal.
• How the 140 character Twitter world of shortened attention spans affect the length of your book proposals. How long should they be, without losing interest?

VIDEO INTERVIEW #9

How to Get A Six-Figure Advance

With Susan Harrow

Susan Harrow works with a lot of VIP’s, celebrities and authors… and excels at getting fat, juicy six-figure advances from publishers before anyone writes a single word of the book.

In this interview, she reveals the four essential things you have to have lined up in order to get those kinds of advances… how to expand your platform with alliances, speaking and social media… how to write a bestselling book title…

Also… how to get “big names” to endorse your book… what publishers expect you to  be responsible for more than ever in the 21st century… how to grab the attention of the media without writing your own sound bites…

And… why you MUST have a literary agent to land six-figure advances… the three things publishers, editors and agents are looking for (it has nothing to do with your writing your book)… the one kind of training you wouldn’t expect a bestselling author must go through (but you must)…

VIDEO INTERVIEW #10

Perfecting Your Message & The Writer’s Mindset

With Laura Munson

Laura Munson is the New  York Times bestselling author of “This Is Not the Story You Think It Is”. Before that, she had over 14 unpublished novels to her credit. In this revealing interview, we talk about why her first 14 books did not “go anywhere” while her first non-fiction book took the world by storm.

She’ll also share what it’s been like to become a bestselling author, how it’s changed her life, the kind of work she does now and her “process” from beginning to end. As you watch this interview, take lots of notes. You’ll get a feel for what it’s like to be a full-time bestselling author… as you “prep” your mind to step in Laura’s shoes.

VIDEO INTERVIEW #11

Using Facebook, Twitter & YouTube to Build a Loyal Audience

With Amy Porterfield

Amy Porterfield wrote the book on Facebook. I’m not kidding. It’s called “Facebook Marketing All-In-One for Dummies” and you can buy it in bookstores. Amy has worked with Harley Davidson, top real estate moguls, celebrity chefs and Fortune 500 companies.

In this interview, you’ll get a handle on how you can use Facebook, Twitter and YouTube to promote yourself and your book…

• What are the four social networks you must be on as an author? (We’ve listed three already, what’s the fourth?)
• The one thing authors must do online — whether they’ve written a book, or are about to.
• How to create “buzz” before you release your book. Publishers will LOVE you for this.
• Can you sell books on social media? The answer may surprise you.
• The one marketing job no author can outsource. Ever.

VIDEO INTERVIEW #12

How To Get Your Press Releases And Articles Picked Up

With Dan Janal

Before you can show up on TV, Radio, newspapers and magazines… you need to be able to write and distribute press releases. I couldn’t think of anyone more qualified to interview than Dan Janal. With over 25 years of  PR experience under his belt, Dan Janal is the president and founder of PR Leads Plus. His clients have  been featured in nearly every major newspaper and magazine including the New York Times, Forbes, Fox Business and The Wall Street Journal. In this interview, we’ll talk about…

• The three kinds of authors Dan meets every day. Two are destined to fail in publicity. Are you the third kind?
• What you need to know about online press releases and how journalists, reporters and editors use them today.
• How to create, write and send out press releases…  even when you’re not doing anything “newsworthy”! In fact, Dan will share how you can send one out every month of the year using a simple directory.
• What never to put in your press release headline. Journalists will skip over your press release in a heartbeat. Guaranteed.
• Three groups of people you MUST contact the moment you get written up in media.

VIDEO INTERVIEW #13

Getting a Top Literary Agent That’s Right For You

With Margret McBride

Margret McBride’s initial success as a literary agent began in 1981 when she represented a little known book called the “One Minute Manager” by Ken Blanchard and Spencer Johnson. (It’s now in its 25th year as an international bestseller).

Today, Margret is the owner and president of the Margret McBride Literary Agency. In this interview, she shares her passion for her work and what you need to look for when shopping for and hiring a literary agent for your book.

We’ll cover topics like…

• Get the “inside story” on how Margret met Ken Blanchard and Spencer Johnson… and all the challenges they experienced when they published the “One Minute Manager”… you see first-hand what the process is like as an author yourself.
• The number one tool bestselling authors have for editing their books for “bestseller-ready-status”.
• The fastest way to ruin all your book marketing and publicity campaigns. Avoid This.
• Why Margret doesn’t care about the NYT bestseller’s list. She’s much more interested in _____ which makes her authors’ more successful and wealthier.
• One time, Margret asked her assistant to count the number of query letters her office got in one year. It was 6,000. How do you write a query letter that stands out against the other 5,999?
• What a literary agent does for you exactly. From finding a publisher and editor… to negotiations… to running interference(?)...
• Three questions you must ask a potential publisher to see if they’re the right fit for you.

VIDEO INTERVIEW #14

Creating The Career Of Your Dreams

With Marcia Wieder, Dream Coach

Marcia Wieder is an incredibly successful author, speaker, expert and the founder and CEO of Dream University. She’s authored 14 books, appeared on Oprah and The Today Show several times, and has her own PBS national television special “Making Your Dreams Come True”.

As president of the National Association of Women Business Owners… she has had the ear of presidents for several decades now from Jimmy Carter… to Ronald Reagan… to George Bush Sr.

In this life-altering interview, Marcia will dig in with you and clarify, magnify and sharpen your purpose… not just as an author, but as a human being. You’ll start to build a commitment and conviction so deep… you’ll be able to talk to anyone, any place, any time about your expertise, book, your dream… in a way that touches and inspires them. And even more powerful… you’ll be able to stand stronger in the face of doubters.

The job of an author can be a very lonely and isolating experience. A large part of your success depends on your integrity to yourself. I personally believe this is the most important interview in the entire Everything You Should Know package. A bestselling book starts with the author standing behind it. YOU.

319 Page Manual
The Everything You Should Know Manual
Transcripts, Guides, Articles, Tips, Samples

As if the 5-Video Core Basic Course and 9-Interview Fast Track to #1 Course were not enough… I’m also giving you:

You’ve got to ask yourself… Will you have time to interview, hire and find out who’s good or not as you’re racing to get your book published? Or will you have time to build your OWN list of media contacts… calling every TV and Radio station, magazine and newspaper up… asking who to send press releases to?

Or would you like a select list of people I personally trust, respect and have worked with? Relationships I’ve built over my 15 year career?  You get my “golden rolodex” included in the Everything You Should Know package as well.

That’s not all… I’m also throwing in…

VIDEO PRESENTATIONS OF BEST-SELLING AUTHORS

Watch How Top Bestselling Authors “Carry the Stage”

With Jack Canfield, Marci Shimoff & Debbie Ford

Speaking from the stage is one of the greatest multipliers of wealth when you become a bestselling author. When you have a published book, you can leverage it for speaking engagements worth $2,000… $5,000… and even $40,000 to $100,000 for just one hour of work.

That’s why it’s important you start studying how master authors command the stage to promote their message. And that’s why… I’m including three of my favorite presentations in the Everything You Should Know package.

Watch how top authors like Jack Canfield, Marci Shimoff and Debbie Ford establish presence, build rapport, engage the audience… and lead them through a journey on stage. Your ability to do the same gives you the right to ask $50,000 per speaking engagement without blinking your eyes.

(Of course… the actual content on these presentations themselves are solid gold, too. Listen to the detailed, true story of how Jack Canfield made the Chicken Soup series the multi-million dollar business it is today… the five things Marci Shimoff does every, single day to promote her books… and how Debbie Ford breaks through limitations as an author)

If you add it all up, the Everything You Should Know package (which includes the “Fast Track to #1″ Advanced Course and TWO tickets to the next 21st Century Book Marketing event in October) is worth a total of $6,879.

There’s absolutely no reason why I shouldn’t charge $6,879 for the knowledge in this package. After all, several would-be authors (including myself) have taken out second mortgages, begged our family for money and carried huge debt… just to put our books in print… only to discover the Publishing Game is a whole other beast waiting to eat us alive.

And while the experience gave me a “street MBA” in publishing... (launching an exciting 20 year career working with Jack Canfield, Marianne Williamson, Deepak Chopra and so many more)… I would not wish the same horrifying self-publishing experience on my worst enemies.

And I certainly do not want you to go through the same trial-and-error with your book.

If you’re serious at all about becoming a FULL-TIME #1 bestselling author, you already know… you need this course. And that’s why I will be providing you with an incredibly generous discount. (More than 85% OFF!)

And when you truly think about the value of you investing in Everything You Should Know…

All of which… will be “work in vain” if you don’t know how to get your book out there, published and promoted the right way. (Remember, you only have three weeks to sell your book before the stores send it back and call it a “failure”!)

Of course… I know money is tight. We’ve only just started to recover from this economy and I want to make sure as many authors as possible can get their hands on Everything You Should Know.

That’s why I’m also offering a “stripped-to-the-core” version of Everything You Should Know… The “Gold Edition”. It still has everything you need to navigate the Publishing Game… you may just not get there as quickly.

However, when you review the two packages below, I’m sure you’ll find what’s the “best fit” for you.

Let’s review what’s inside the Everything You Should Know packages…

Want extra time to pay?

Let me ask you a question…

What’s the true cost of not getting your book published… not in the hands of people whose lives you could change for the better… and your message not out in the world?

What will it cost you personally by having your manuscript in the drawer, your ideas in your head and… family and friends constantly, persistently asking you at every holiday gathering, every social event, “Hey, how’s the book going?”

What regrets will you carry by not living up to your potential of becoming a full-time author-expert making six to seven figures… working on your schedule… travelling the world and speaking on stages for 5-figure checks?

I can tell you it’s not even close to your heavily discounted investment in Everything You Should Know.

You’ve probably heard of this old Zen riddle before…

“If a tree falls in the forest, and nobody is there to hear it fall… does it make a sound?”

That’s the riddle you have to ask yourself. Will your book “make a sound”? Or will it fall quietly on deaf ears in the forest?

When you invest in Everything You Should Know, I will give you every tool and tactic to make the BIGGEST sound possible with your book.

Get Everything You Should Know now. Click on the link now…

Still unsure? What if I gave you…

All the risk is on me. Review Everything You Should Know in full, discover the in-and-outs of the Publishing and Publicity game… and still return the course for any reason if you don’t like it.  Get your copy of Everything You Should Know now. Click on the link now…

Whether you’re writing, about to… or you’ve already written your book… you need to start planning your marketing and publicity strategy.

You only have three weeks once your book hits the shelves. If your books don’t literally fly off the shelves, bookstores everywhere will be put your baby in a cardboard box, tape it up and send it back to your publisher.

Did you do everything you could to nurture your book? To give it the running start it deserves? To bring it to life in this world?

It begins with getting it in the right hands.

Everything You Should Know will take you from step one of finding the perfect literary agent… to working with the right editor and publisher… to building out a marketing, media and publicity campaign that skyrockets you and your book to the top.

I remember listening to a John Maxwell CD once. He was relating a conversation he had with a publisher… about the books he wanted to write. But instead of saying “write” he said “birth”. “Books just waiting to be birthed,” he said.

What a great way to describe the book you’re writing. Birth.

Question is…

What are you doing to give your book, your baby, the best, possible chance of growing, thriving and living?

Invest in your copy of the Everything You Should Know package now. Click on the link now…

With Love and Warmth,

Arielle Ford
Creator of Everything You Should Know
Former Book Publicist to Deepak Chopra, Jack Canfield, Neale Donald Walsch and more…
Currently International Bestselling Author of “The Soulmate Secret” available in 21 languages

P.S. Remember, it’s easier to self-publish than ever these days. The technology makes it possible. But you need to ask yourself a very important question… Are you here to simply put a book in print… Or are you here to touch, inspire, move and change lives with your message… while getting paid full-time to do it?

If it’s the latter, you know you need to get “insider knowledge” to the publishing and publicity world. Get your copy of the Everything You Should Know package now. Click on the link now…

P.P.S. Almost forgot. For the first 101 future bestselling authors to invest in Everything You Should Know (Gold or Platinum package), I am also including the following eight bonus free gifts…

BONUS FREE GIFT #1 - Video Training (Value $997)
How To Make Millions As An Author On Stage With Mike Koenigs

As I had mentioned… most authors (even bestselling ones) don’t make enough money to quit their jobs and write full-time. In fact, did you know… less than 1% of published books sell 50,000 copies or more? That’s not what I want for you. Not at all.

That’s why you must watch this video with Mike Koenigs. He is an expert at “selling from the stage”. What does this mean? There are essentially two types of speaking: One, you get paid a flat-fee to speak. That’s what we talked about in video #3 with John Gordon. You can get paid anywhere from $2,000 to $50,000 or more. The second type of speaking is called “platform speaking”. This is where you don’t get paid any flat-fees. Instead, you sell a product to your audience and share the revenues with your event organizer.

What do you sell? As an author, you can simply turn your book into a 7-CD course, DVD-set or “package”. With the right audience, “platform speaking” can pull in $75,000 to $200,000 or more with one presentation.

In this invaluable two-hour presentation, Mike dissects the exact same presentation he’s presented hundreds of times live, on webinars and teleseminars and webcasts… honed and tested over five years…. accounting for 8 figures in sales easily. (Yes, eight).

When you review this video… you will see each and every step to creating your very own million dollar sales presentation. Watch as Mike goes through all 93 slides in his 115-minute presentation… giving you the hows, whys and behind-the-scenes, under-the-radar sales tactics he subtly puts in.

Several trainers who have mastered and perfected “platform speaking” regularly charge $15,000 to $25,000 to train you on the art and science of “selling from stage”. You get this FREE in the Everything You Should Know package! 

BONUS FREE GIFT #4 - Questionnaire (Value $27)
Harvey Mackay 66 Questionnaire By Harvey Mackay
Harvey Mackay is a legend. He’s written some of the most widely published business books, several hitting #1 on the New York Times list. Some of those books include Swim With The Sharks, Beware the Naked Man Who Offers You His Shirt and Dig Your Well Before Your Thirsty.

Harvey is also the owner and founder of MackayMitchell Envelop Company. One of America’s largest envelope manufacturers, which sells over four billion envelops a year. How did he grow his business so big, so fast? In one word: relationships. In two words: building relationships.

This is the exact same skill set you’ll need to fast-track your career as an author as you build relationships with agents, publishers, publicists and media contacts…. like TV and radio producers, newspaper editors and website owners.

In Harvey Mackay’s 52-year career as a envelop manufacturer he’s developed a set of 66 questions you must know the answer to for your most important contacts. It’s the kind of “deep knowing” that will make people instantly like, trust and work with you.

Imagine… calling up any TV producer or top magazine editor, and getting an interview, instantly. You’ll get a copy of this exact same questionnaire FREE when you invest in Everything You Should Know..

All in all, when you add up the value of all eight bonus FREE GIFTS, it comes to $1,459. But it’s all FREE when you invest in Everything You Should Know today.

Invest in your copy of the Everything You Should Know package now. Click on the link now…

P.P.P.S. What have you got to lose when you invest in the Everything You Should Know package? Nothing. For 30 straight days, from the moment you get instant access, you will have every chance and opportunity to review everything.

If for any reason you feel you haven’t gotten value for your investment… if you can honestly say my blueprint and roadmap to becoming a bestseller is not good enough… then ask for a full and complete refund. I’ll give you back every penny. I promise you that.

But I don’t think you will. Everything You Should Know is frankly… everything you should know. It’s not the most clever title, but it’s 100% true. You will know the exact steps, planning and strategy to becoming a #1 bestselling author after you review this course.

Invest in the Everything You Should Know package now. Click on the link now…